The high-converting travel proposal checklist

A proposal is the single biggest lever on your close rate. Before you hit Send, run this checklist.

Structure

• One cover image that evokes the destination, not a stock flight.
• A 2-sentence story at the top — why this trip, for this client.
• Days numbered clearly, with dates visible.
• A map or at least a list of cities on the cover page.

Content

• Every block has a short human sentence, not just a hotel name.
• Free time and transfers are visible (clients worry about logistics).
• Optional upgrades are separated from the included price.
• No placeholder text, no [TODO], no lorem ipsum.

Commercial

• One clear price, with what’s included and what’s not.
• A signed quote or accept button, not just “let me know”.
• A deadline (FOMO converts).
• A payment link attached, not a separate email.